Content Marketing

What exactly is ‘content’?

Content is everything that you ‘see’ related to a company’s marketing. This includes the actual text, images, and infographics on your website, social media posts, PDFs, newsletters, emails, etc.

 What is content marketing?

Content marketing is a wholly strategic marketing approach aimed to create and distribute content to a specific target market and this content must be valuable, relevant and consistent to attract and eventually sell to your target market. This process can be implemented by your business, but it can also be conducted by a digital marketing company such as Webscope. Content is vital to every part of your business since the content is what your audience actually sees on your website, social media posts, newsletters, blogs, etc.